Although this isn’t client work or digital work per se, I wanted to share my passion for skill development, with you.
Primedia, Prezence’s holding company, required Prezence to put up posters of their corporate values all over our offices. Not an exciting idea as the look of the posters were not inspiring to say the least… We took it upon ourselves to redesign them.
The Design team, consisting of Digital Designers, Front-end Developers and UX Designers, mostly worked on structural, grid/layout digital designs at the time so it was a challenge for them to break out of the structured thinking, into a free/looser design approach. Each designer picked a corporate value from a hat and the brief was to create a typographical poster in the style they love the most. It was a great exercise to massage their pure design muscles.