Background

Ididthatad is a resource for the creative industry in South Africa that acts as a tool for agencies and creatives to find people/talent to work with, and for people to showcase and promote their work. The old site has been operating successfully for years but posed major challenges: The user experience wasn’t to be desired for, the site’s design was very old/dated, it didn’t cater for mobile devices and the site didn’t generate income…

The approach

Above and beyond a new fresh look & feel, their challenges were addressed by designing the user experience and interface around these key features:

  • Intuitive, intelligent, highly optimised search
  • Responsive website
  • Improved and optimised portfolio layouts
  • Monetised jobs portal & company profile pages
  • Project view stats – portfolio holders can find out who is liking their work
  • Endorsements recognition system – if people like work, it gets ‘promoted’
  • SA TOP 100 – Showcases the top 100 in the country, work showcased at international ad awards
  • Favourites / Watchlist – users can create a list of people they’d like to work with

~ A Prezence project ~